tendercore

Working directly with Microsoft, we were asked to make a spot about ease of use of the browser, Internet Explorer 7. On the initial pitch, I showed a really diverse set of ideas. The client narrowed it down to the Everyday Superhero idea.

For the Everyday Superhero, everything is easy. He can do anything with his fingers. Shave, juice oranges, open cans, weave an awesome leisure suit. But will he find love? In any case, he definitely uses a browser that makes things easy.

watch the spot