tendercore

creative direction

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ESPN, Beyond the Glory promo

Greg Wilson shot this amazing footage in a Brooklyn training gym. I wanted to visually represent the mental distortion and drunkenness that comes from being hit, while staying true to cinematic moroseness of past glory and dominance of nostaglia.





credits

produced at Favorite Color

creative direction - frank pichel
direction - Greg Wilson
animation, compositing - frank pichel, Chieh Yen
edit - Bill Bourbeau, Chieh Yen
producer - Jojo Mu



pitch, live action, promo